Humor in Advertising Essay

If you hear the word â€Å"coke,† what is the first product that comes into your mind? Or if you hear the name â€Å"McDonald’s,† what television commercial do you remember? When we hear these words or terms, we can easily associate them with products because of the advertisements that we see on television, hear over the radio, read in the magazines or billboards or in the Internet. Advertising is simply the public promotion of products and services. Its primary intention is to persuade the prospective consumer to buy the products or avail the services. Usually, advertising are paid promotions. One of the strategies of advertising is injecting the copy with humor. Though according to Brian Sternthal and Samuel Craig of the Journal of Marketing (1973), there are relatively little known about the persuasive effect of humor, advertisers still continue to use humor in their ads. This is not only to make people laugh but actually the combination of advertisement and entertainment. Many believe that it is easier to get the attention of the audience when there is humor and they can laugh at the advertisement. Humor also reinforces the retention of the audience to certain products or services. However, there are advertising agencies that are against the use of humor in advertising. Reasons include the absence of sense of humor to some audience, thus ruining the intention of the advertisement and could decrease the positive perception of the target market. Moreover, humor in advertising could be subjective and may be misinterpreted; also, it could insult someone. Though there are different interpretations in using humor in advertising, we could still say that it could be an effective instrument to persuade people. Whether the impact of the humor is positive or negative, you are assured that you have got the attention of your viewers and most likely because they are affected by it, they may try the product. References: Sternthal, B. & Craig, S. (Oct. 1973) Humor in Advertising. Journal of Marketing Vol. 39 No. 4, pp. 12-18 _______. (______). Using Humor in Advertising. Retrieved December 15, 2007 from http://www. myprofessionaladvertising. com/Humor%20in%20Advertising. htm Advertising Definition http://wordnet. princeton. edu/perl/webwn? s=advertising.

Political Philosophy and Brief Critical Evaluation Essay

Sample essay questions? 1. Describe Plato’s scheme for communism in the Republic. (Discuss each of the main features of this life-style. ) Which classes, according to Plato, should practice this way of living? What justification does Plato offer for advocating communism? Offer a brief critical evaluation of Plato’s communism. PHL 107 | study guide for exam 2 | page 4 2. (1) Briefly describe Plato’s allegory of the cave. (2) Then state how the allegory expresses Plato’s position on (a) the place of the Philosopher-Kings in Plato’s utopia, (b) Plato’s distinction between opinion and genuine knowledge (wisdom), and (c) Plato’s position on the motives of the Philosopher-Kings for ruling. 3. (1) What is Plato’s dualistic metaphysics? (2) How is this metaphysics expressed in the allegory of the cave? (3) How is it related to his position on the nature of the human person? 4. (1) What is Plato’s assessment of democracy, and (2) how is this linked to his theory of justice? (3) How might a contemporary defender of democracy respond to Plato? 5. What is the mimetic theory of art? Did Plato invent this theory? Did he accept it? How is this theory related to Plato’s criticisms of the arts? 6. (1) What two reasons does Plato give for proposing to banish the arts from his Republic? (2) How is his position on the arts related (a) to his Theory of Ideas and (b) his position on the highest goal of human living? (3) Offer a brief critical evaluation of Plato’s position on the arts. 7. (1) What does Rawls mean by â€Å"the original position . . . under the veil of ignorance† and how does this serve as the basis for his theory of justice? (2) What are his two principles of justice? Explain the two principles.? (3) Offer a brief critical evaluation of his theory of justice. 8. (1) Starting with Rawls’ â€Å"original position . . . under the veil of ignorance,† do you think you would arrive at a principle or principles of justice similar to those of Rawls, or if different ones, which? Defend your position. (2) As part of your answer give a clear statement of what Rawls means by the â€Å"original position . . . under the veil of ignorance. † 9. (1) What is Aquinas’s causal argument for the existence of God (the 2nd of his five arguments)? Sketch the argument. (2) Critically evaluate the argument. What appears to be the weakest part of the argument? Do you think the argument can be defended in the face of this proposed weakness? Explain. 10. (1) What is the design argument for the existence of God? You may present either Aquinas’s (his 5th) or William Paley’s or the fine-tuning version of the argument (but only one). (2) Why does Darwin’s theory of evolution appear to undermine Aquinas and Paley’s version of the design argument? Why does Darwin’s theory not affect the fine-tuning argument? (3) Do you think that there is some way of salvaging the design argument in the face of Darwin’s theory? Defend your position. 11. Describe Hobbes’ â€Å"state of nature. † What kind of a concept is this — historical, empirical, anthropological, analytic? Explain. Offer your own critical evaluation of Hobbes’ notion of the state of nature? Do you think it is a useful concept? Is it true? Defend your position. 12. Hobbes argues that each person has the resources within themselves to overcome the state of nature.? (1) What are these resources and how do they help the person to overcome the state of nature? (2) But why, for Hobbes, are these internal resources insufficient? Why is a very strong sovereign also needed to overcome the state of nature? (3) What role does contract or covenant play in overcoming the state of nature?

What Are the Benefits of Earning an IB Diploma?

In past posts on the blog , you may have noticed that when we talk about AP courses and exams , we sometimes mention another acronym that may not sound as familiar to you: IB. This stands for International Baccalaureate , and represents another advanced educational option for high school students that exists alongside the AP program. While the IB program isn’t as popular as the AP program in the United States, it can definitely be a worthwhile option for those who have access to it. In particular, earning an IB diploma, which requires that you take certain courses and fulfill additional academic and extracurricular obligations, can be an impressive qualification to add to your resume. Read on for more information about the IB Diploma Programme and how an IB diploma can enhance both your high school experience and your college prospects. International Baccalaureate is an overarching organization that administers a number of different educational programs for students ages 3 to 19. Its curricula are used by specially trained teachers at certified schools throughout the world, and it prides itself on providing â€Å"rigorous, high-quality education† to its students. The most familiar IB program to high school students in the United States is the IB Diploma Programme, or IBDP, which is offered to students between the ages of 16 and 19. When you hear about â€Å"IB courses† being offered at a high school, it means that that school has been certified to offer the IBDP. (Students may be able to take some IB courses without enrolling in the full IBDP curriculum.) In some ways, the IB program is similar to the AP program—it’s a way for high school students to take advanced, rigorous courses. However, there are two main differences. For one thing, the IB program is much less popular than the AP program among high schools in the United States, and you since you can’t self-study IB courses, its availability is limited. In addition to this, the IB program is far more focused on presenting a cohesive overall curriculum with specific requirements that culminates in a diploma. While the AP program offers a similar option in the AP Capstone Diploma , most students don’t approach the AP program in that way. For a more detailed explanation of the International Baccalaureate organization, and especially the IB Diploma Programme, check out the Beginner’s Guide to the International Baccalaureate Program . The IBDP is a two-year academic program that, as we’ve mentioned, is open to students aged 16 to 19—in other words, high school students. Upon successfully completing the program and all its requirements, students can earn the IB diploma, which is a significant credential for college applications and other purposes. Academically, the IBDP requires students to take courses and pass exams in six specific subject areas. Three or four of these subjects must be taken at the more challenging â€Å"Higher† level, while the rest can be taken at the â€Å"Standard† level. In addition to this coursework, the IBDP has three more major requirements. First, students must write a lengthy essay based on independent research. Second, students must take a Theory of Knowledge course, which covers critical thinking and epistemology. Third, students must participate in a certain number and range of extracurricular activities. Earning the IB diploma means that you’ve done much more than take a few IB courses. Instead, you’ve undertaken a particular kind of high school education that is meant to teach you not only history, math, and other subjects, but also how to better analyze and understand the information you’ll encounter in school and beyond. Along with this stated purpose, an IB diploma can be an asset for you in a number of different ways, especially as you take on the college admissions process. Below, we’ll go over some of the main benefits of working toward and receiving an IB diploma. Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. The IBDP is well-known throughout the world for the high quality of the coursework it offers. The strength of the IB curriculum, as well as the extensive training that IB teachers and school administrators are required to undergo, help the program to maintain this high standard. The respect that the IBDP enjoys means that no matter where you go, colleges will understand and positively view the effort you’ve put into earning your IB diploma. College admissions officers in particular will be familiar with the program’s reputation, making an IB diploma an excellent way of demonstrating your academic prowess. Strong performance in school is, of course, an important component of what competitive colleges look for in applicants. This is typically represented in your application by your GPA , transcript, and class rank. However, since every high school is different, colleges can’t always be sure what your grades actually mean compared to those of other applicants. Programs like the IBDP help colleges to evaluate applicants by providing a single curriculum that’s used worldwide, allowing admissions officers to more precisely assess your performance. Since this program is known to be rigorous, doing well in your IB courses and earning your IB diploma indicates to colleges that you’re an objectively strong student. Earning an IB diploma also shows you’re willing to take on special academic challenges. You’ve chosen to go beyond the typical high school curriculum and pursue a goal that asks more of you, including substantial independent work on topics of your own choosing. This is something that every competitive college values. As we’ve mentioned, the IB program is less popular and well-known in the United States than, for example, the AP program. You must take IB courses at a certified high school—self-studying is not allowed—which limits the number of students who can participate. The expense and training required to get certified as an IB school can also contribute to its relative rarity at high schools. What this means for you is that if you have an IB diploma, you’ll be among a relatively small portion of the college applicant pool with this qualification.   This distinction shows that you’ve not only taken on academic challenges, but done so through a program that’s widely known to be reputable and rigorous and require a good deal of independent work from its graduates. Not every student can present such a prestigious qualification when they fill out their college applications, and this relative uniqueness is an advantage. In addition to the novelty of IB participation itself, certain elements of the IB Diploma Programme may give you the opportunity to do especially interesting and original academic work that will give you additional chances to set yourself apart from other applicants. As we mentioned, you’re required to complete a substantial independent research project in order to receive your IB diploma. Your choice of topic for this project can say a lot about you, and your ability to handle the challenges of independent work and create something truly original will render you a unique and recognizable candidate come application season. One particular perk of the IB program is that it can be useful not only in the college application process, but also once you get to college. Like AP test results , your IB courses can sometimes be used by colleges to determine placement and credit. Depending on your school, you may be able to be placed in higher-level courses as a result of your IB experience, or you might receive credit outright for your IB courses, which can enable you to save time and money in getting your degree. Colorado and Texas have even passed laws requiring colleges in those states to award college credit to students with IB diplomas. If you’re interested in attending college outside the United States full-time (as opposed to on a short-term basis as a study abroad student), an IB diploma may be particularly useful to you. Since other countries have different academic systems and pathways to a university education, it can be difficult for students from the US to gain entrance. The international recognition of the IB diploma can help to bridge this gap. Some examples of countries that accept the IB diploma for entrance into universities are France, Spain, Italy, India, and Turkey. Additionally, some universities offer scholarships specifically for IB diploma holders. While each country and school has additional requirements you’ll need to meet, an IB diploma can be of great help in the process. Finally, aside from college admissions concerns, getting your IB diploma can simply be a very satisfying intellectual experience in its own right. The IB program is designed not only to provide you with rigorous course content, but also to help you learn how to think, analyze, and critically consider materials in the way that your college will eventually expect. The independent projects that are part of the IB curriculum can be enjoyable as well. Some high school students don’t get many opportunities to focus their energies on the topics they consider interesting. Studying a topic that really moves you can bring out your intellectual best in a way that your daily classwork may not. Going through the full IB Diploma Programme isn’t for everyone, and as we mentioned, it isn’t available everywhere. If you have access to this option, however, it can be a strong addition to your college application profile as well as an aid to your intellectual development. You can find more advice on whether IB is right for you and handling your IB coursework in these posts from the blog : To learn more about IB, take a look at our Ultimate Guide to the International Baccalaureate Program . You can also visit the official International Baccalaureate website at www.ibo.org . Looking for more personal assistance with managing your high school goals? Check out our Student Mentorship Program to see how our experienced near-peer mentors can help you to identify your passions and prepare for the college application process.

Political and Economic Risk for Brasil Essay Example | Topics and Well Written Essays - 1250 words

Political and Economic Risk for Brasil - Essay Example In regards to economic changes they are considered extremely risky, as stated in MarketWatch.com "Brazil has been a rollercoaster for investors lately. President Luis Inacio da Silva's government is embroiled in a corruption scandal, with accusations of accepting bribes in exchange for legislative support" (Kollmeyer 2). Luiz Incio Lula da Silva was elected to the position of President in 2002. After being elected Lula changed many of his initial plans regarding retirement, tributary and labor. These changes did not go over smoothly with some members of his cabinet and caused further tension. The President believes one the main problems citizens in Brazil face is hunger and has devised a plan to disperse money to underprivileged citizens. Although this act was positive many citizens believed that this was not the most important issue that Lula could have spent money on. One of the most publicized scandals in Brazil occurred when Brazilian Labor Party member Roberto Jefferson admitted he gave bribes to promote the presidential campaign (Wikipedia). According to the BBC news, "based on a survey of 78 firms conducted in 2003, found that just over half had been asked for bribes by officials responsible for tax collection." The survey also found that more than two-thirds of the firms admitted spending up to 3% of their annual revenues on bribing officialdom, the rest spent more than that. This problem is partially because the Brazilian bureaucracy has always encouraged a flexible guideline to the rules (Plummer). Although the president's ratings did falter for a bit, they are now up again and he is projected to be able to win the upcoming election. According to the Political Risk Yearbook Lula has taken great steps to enforce social growth but at the same time will be hurt as he tries to maintain policies for foreign investment. PRY also feels that Lula has intentionally stalled some major problems like debt and that will come full circle when elections come around as other candidates will be able to highlight these weaknesses. With stalling these economic issues, it makes foreign traders weary to invest and will cause growth rates to be lower than expected. Although the trade surplus was healthy in the past years the import prices have risen and therefore caused a deflation in the export growth. This will cause a deficit over the year and by 2009 the deficit is expected to reach 3.3 billion dollars (Political Risk Yearbook 4). In addition to the many problems the president will face come election time, there is an inflation problem that is still prevalent in Brazil. In 2003 Brazil had a 13 percent inflation rate which is the fourth highest in South America (Political Risk Yearbook 8). In reaction to Lula's actions people have reacted and lashed out against their President. When the President promised to settle families on non-productive land and didn't follow through workers began to "squat" or refuse to leave the land and work to produce goods for their country. Although many of the "squatters" were non- violent they made a stand that affected the

Have our hegemonic ideas of masculinity changed Answer this question Essay

Have our hegemonic ideas of masculinity changed Answer this question by comparing and contrasting the representation of mascul - Essay Example The interaction of man with the media and communication tends to create a crisis, with the un-tenability of conceptualized single, fixed and unified masculinity. In the film Michael Clayton, there is the depiction of masculinity as a ruthless force, with highly realistic dominance in the courts of law. There is a perception of self-drive and control in the main character, Michael Clayton, brings down alternatives and preferences in his clients as a way of exchanging their fantasies with unjustified justice. Many clients believe that Michael works miracles in the law field, though he is a self-proclaimed janitor. Male masculinity is, hereby, depicted as having changed hegemonically, with the portrayal of a super power in the masculine main character, Michael, who mysteriously succeeds in his law career by winning his cases. In the Searchers film, there is the depiction of male masculinity as cruel and racist. The main character, who is a white man, is a violent character that interact s with people from other races by killing them. The film brings out the perspective of typical racism in the notion of terrorism, with the tarnished hegemonic ideas of the male masculinity in the media fraternity clearly depicted. Racism is the main theme of The Searchers, which also questions the morality levels and quality in the planning and carrying out of terrorism. The film surprisingly and amazingly explores the relations between blood-related individuals and those who have a race in common. Kinship is depicted as a wise choice for masculinity between relationships with blood-related individuals and individuals of the same race. The main character believes that he cannot make any relations or deals with the Indians due to their race and culture, and should rather kill them than make deals, or interact with them. This brings about changed hegemonic perceptions and ideas of masculinity through the media and communication. Racism is highly associated with male masculinity, with many race abuses proven to originate from the males. This is clearly depicted in the Searchers, whereby, the whites brutally kill the Indians, and bring up a racist myth. The Whites consider themselves a superior and dominant race over the Indians, in the movies and the inevitably real situation, and treat racism as a comic channel. This leaves the Indians humiliated if not dead, and turns racism into a horror situation. The media and mass communication industry tends to bring the changed hegemonic ideas about masculinity to light, with the controversial consideration of racism as a comedy rather than a tragedy or timebomb. In the Trailer film, Clayton works closely with the head of the law firm, Marty Bash, as an anchor in intelligence, authority and masculinity. This strongly angers a top partner in the firm, who strips naked and runs through the snowed parking lot, during a deposition hearing. This is a clear example of changed hegemonic ideas in masculinity in the media sector. Arthur is loaded with the testifying responsibility of delivering justice, which is questioned after he strips and runs naked in the parking lot. Male masculinity has faced a changed perception, both in the media sector and in the real world, which has led to the domination of feminity in journalism and mass media. Male actors and characters in the film industry

The Blues genre of music Research Paper Example | Topics and Well Written Essays - 2000 words

The Blues genre of music - Research Paper Example The blues is traditionally characterized as devil music and juxtaposed with the spiritual and gospel music that is primarily concerned with religious matters; however, its nature and influence extends well beyond any simple definition. This essay considers the nature and evolution of the blues genre through its emergence along with African Spirituals, to its presence incarnations within seminal rock and rock legends. In the original development, the Blues and African Spirituals were closely interrelated and share a common reason for emergence. It’s important to consider them in relation to each other as they eventually come to be defined in opposition to each other. When one hears the word spiritual, religion and faith come to mind. When one hears the word blues, naturally one thinks of depression and sadness. As words, spiritual and blues are almost entirely opposite from one another. However, when looked at in a musical standpoint the true definitions, going beyond just words, are actually more similar than they are different. The Spirituals and the Blues may even appear as two totally different genres of music, however these two types of music stem from the same experiences, feeling, and thoughts of the African American civilization. The Spirituals came before the Blue (Spirituals as pre-Civil War; Blues as post-Civil War), the Blues being a result of the Spirituals. Therefore it is tr ue that both the style and sound of the Spirituals and the Blues came from West African Music (Clarke 1995). The way the music was formed was through the time of slavery. Slavery is the historical background of which the Spirituals and the Blues were created. The Spirituals and the Blues are a musical expression of slaves’ determinations and strengths of survival while living in cruel time of negation. These two genera’s of music are part of a huge piece of history, a portrayal of 300 years of suffering and anguish of the life of slaves. This

America Identity Essay Example | Topics and Well Written Essays - 750 words

America Identity - Essay Example   This essay focuses on the evolving nature of the American identity as well as discussing immigration issues, racial equality, diversity, assessing the nation’s failures and successes in these fields. While pursuing my undergraduate level, we were asked by our lecture if we were second generation Americans. The term â€Å"second generation Americans† had never occurred to me in my previous experiences, let alone connect with my individuality before, but it certainly applied to me (Foundation Kelley, 1). I learnt that, apart from out of roughly thirty students in my class only two of us were second generation Americans. The rest of the students were like the parental side of my family. A lot of American people perceive that the American creed as the key of American identity. The American Creed outlines the representation of the principles of liberty, equality, identity, representative government, and private property. Individuality is a complicated matter, particularly because it is such a flawed theory (Foundation Kelley, 1). Personal identities are always fluctuating and unstable as we have past familiarities and mirror upon our past and present circumstances. We do different individualities around different people and it becomes unbearable to agree. For instance, my name varies subject to what the crowd of people I am with. When am with my college friends, they know me with a different name from my High School and work friends. The most critical aspect with regard to my American identity is the fact that, my founding parents were immigrants. However, this has constantly made me feel more American. My founding parents move here from their place of origin have always made the melting pot more factual to me. I’m confident that if they had been immigrants to somewhere else, I would be a much different person compared to now. Growing up hearing, listening and knowing another language

Dividend announcements and share prices Essay Example | Topics and Well Written Essays - 2000 words

Dividend announcements and share prices - Essay Example The term signaling is commonly used in economic analyses. It refers to "the idea that one party (termed the agent) conveys some meaningful information about itself to another party (the principal)." ("Signaling", 2006) Also, signaling is based on the principles of asymmetric information. This says that, "In some economic transactions, inequalities in access to information upset the normal market for the exchange of goods and services." ("Signaling", 2006) In such a situation the signaling hypothesis says that, two parties could get around the problem of asymmetric information by having one party send a signal that would reveal some piece of relevant information to the other party. As mentioned, dividend announcements are one way by which information is conveyed to investors as well as to the market. The information content of dividend announcements has long been explored by various researchers and analysts. Moreover, various studies have been conducted to determine how dividend announcements affect the price of the shares of the company in the market. Different theories have been created to explain how certain factors affect the information content of dividend announcements and how effect that such information may have on the stock prices. The subject of the information content of dividend announcements warrants research for it affects several parties. For one, investors and shareholders are directly influenced by the stock prices of shares. Also, previous research has suggested that when dividend announcements are made, abnormal returns are seen especially during the period surrounding the announcement. (Starks, 2004) In this paper, one area of dividend announcements will be explored. Particular focus will be given on the size effect or the effect of the size of the firm on the abnormal returns that are seen when dividend announcements are made. This research will concentrate on the size effect as made evident in the Australian stock market. By conducting such analysis, this research will be able to answer the following research question: What is the effect of dividend announcements on asset prices Theoretical Framework This research will follow the methodology utilized by Mozes and Rapaccioli (1995). Their study aimed to determine the role of dividends in explaining the size effect. The said study is a follow up on past researchers that have been conducted wherein it was discovered that, on average, the firm's security price increases around its announcement of an increase in dividends or a special dividend. Moreover, previous researches have shown that the converse likewise holds. This means that a firm's security prices tens to decrease when an announcement of a decrease in dividends or a discontinued dividend is made. Also, past studies have shown that reactions to dividend changes are greater for small firms than for large firms. Using empirical analysis, the study of Mozes and Rapaccioli (1995) aimed to investigate "the extent to which dividend announcements affect the relation between firm size and the amount of information provided by earnings announcements." However, since this research does not concern itself with earnings announce

Unmanned Aerial Vehicle Ground Support Equipment Business Proposal Essay

Unmanned Aerial Vehicle Ground Support Equipment Business Proposal - Essay Example Unmanned Aerial Vehicle supports both war missions. Mission success depends on the airworthiness of the aircraft. Every aircraft are suspected of structural degradation throughout its lifetime. Maintainers of the aircraft require equipment that has already been tested and safe for use. The second part of our business will focus on providing replacement parts for the ground support equipment. Ground support equipment is required to safely handle aircraft parts. Nine out of ten aircraft parts will be transported from the hangar to the field. Ground support equipment will provide that ease. Mission Statement Our mission is to build, create and implement a safety program that would meet our aviation communities’ expectation. Our product will be the end result of our mission statement: quality. We also have high expectations of being a manufacturer who will guarantee high value; high quality and we will exceed our customer’s expectations. Executive Summary I propose that our company would be called FUGENAV. I combined the word future, generation and aviation to come up with FUGENAV. This is only my proposal and is subject to change upon request. The United States military are wide spread across the globe. I propose that we stay within close proximity to the busiest military airfield. The busiest military airfield is located on Fort Bragg, NC. We could sell our products and ideas to the military as a startup. We would provide demonstration and loan some equipment with a fee. General support equipment could be used to transport an aircraft parts. Aircraft are disassembled down to the fuselage. All aircraft parts must be stowed away properly so that damages does not incur. Unmanned aerial vehicles are small enough that we could build trailers to move the aircraft from point A to point B. There are an abundance of ideas that we could use to support the different types of unmanned aerial vehicle. We could build ground support equipment tha t pertains to the different types of unmanned aerial vehicles. There are over fifteen different types of unmanned aerial vehicles used today. For example, I will list the different types of unmanned aerial vehicle used by the US military today: US Air force: Wasp Block III Gnat 750 MQ-1 Predator MQ-9 Reaper RQ-4 Global Hawk RQ-3 Dark Star RQ-170 Sentinel US Marine Corps: Dragon Eye RQ-11B Raven B RQ-2 Pioneer US Army RQ-11A/B Raven RQ-7A/B Shadow 200 RQ-5A MQ-5A/B Hunter MQ-1c Gray Eagle Any aircraft require periodic maintenance to keep them airworthy. Every aircraft listed is build and designed differently. I believe we could provide the right equipment needed to conduct safe maintenance. We would provide the equipment that is safe and user-friendly. Our product will be built with quality, two year warranty, provide training to properly use the equipment, and develop good relationship with our customers. Introduction The rationale of this business plan is to delineate the goals we will pursue for the foundation, development and operation of an aviation ground support equipment safety program. All aviation equipment is required by FAA to be inspected for deficiencies so that it could mitigate risk. The US military, commercial airlines, and aircraft owners require ground support equipment to properly fix an aircraft. Our business will provide that service for companies like Boeing and the US military. FAA requires that products manufactured meet

Mintzberg - the Fall and Rise of Strategic Planning Essay Example for Free

Mintzberg the Fall and Rise of Strategic Planning Essay The Fall and Rise of Strategic Planning by Henry Mintzberg When strategic planning arrived on the scene in the mid- ­? 1960s, corporate leaders embraced it as â€Å"the one best way† to devise and implement strategies that would enhance the competitiveness of each business unit. True to the scientific management pioneered by Frederick Taylor, this one best way involved separating thinking from doing and creating a new function staffed by specialists: strategic planners. Planning systems were expected to produce the best strategies as well as step- ­? by- ­? step instructions for arrying out those strategies so that the doers, the managers of businesses, could not get them wrong. As we now know, planning has not exactly worked out that way. While certainly not dead, strategic planning has long since fallen from its pedestal. But even now, few people fully understand the reason: strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers. And this confusion lies at the heart of the issue: the most successful strategies are visions, not plans. Strategic planning, as it has een practiced, has really been strategic programming, the articulation and elaboration of strategies, or visions, that already exist. When companies understand the difference between planning and strategic thinking, they can get back to what the strategy- ­? making process should be: capturing what the manager learns from all sources (both the soft insights from his or her personal experiences and the experiences of others throughout the organization and the hard data from market research and the like) and then synthesizing that learning into a vision of the direction that the business should pursue. Organizations isenchanted with strategic planning should not get rid of their planners or conclude that there is no need for programming. Rather, organizations should transform the conventional planning job. Planners should make their contribution around the strategy- ­? making process rather than inside it. They should supply the formal analyses or hard data that strategic thinking requires, as long as they do it to broaden the consideration of issues rather than to discover the one right answer. They should act as catalysts who support strategy making by aiding and encouraging managers to think strategically. And, finally, they an be programmers of a strategy, helping to specify the series of concrete steps needed to carry out the vision. By redefining the planner’s job, companies will acknowledge the difference between planning and strategic thinking. Planning has always been about analysis—about breaking down a goal or set of intentions into steps, formalizing tho se steps so that they can be implemented almost automatically, and articulating the anticipated consequences or results of each step. â€Å"I favour a set of analytical techniques for developing strategy,† Michael 1 Porter, probably the most widely read writer on strategy, wrote in he Economist. The label â€Å"strategic planning† has been applied to all kinds of activities, such as going off to an informal retreat in the mountains to talk about strategy. But call that activity â€Å"planning,† let conventional planners organize it, and watch how quickly the event becomes formalized (mission statements in the morning, assessment of corporate strengths and weaknesses in the afternoon, strategies carefully articulated by 5 p. m. ). Strategic thinking, in contrast, is about synthesis.

The importance of after sales services in small companies

The importance of after sales services in small companies Abstract This dissertation deals with the role of after sales service in the operations of small companies in the capital goods sector. After sales service is an important area of modern day business and is important for both buyers and sellers of goods. Whilst buyers require after sales service to ensure the maintenance and operations of their purchased items, sellers provide after sales service for customer satisfaction and enhancement of competitive advantage. Small companies however find it difficult to provide high quality after sales service because of constraints in areas of workforce availability and finance. This dissertation deals with the area of after sales service and its applicability to a small organisation dealing in capital goods. The research, conducted with the use of quantitative and qualitative methods, reveals that the area continues to be a matter of concern that needs to be resolved urgently by managements of small companies to ensure their growth and competitive advantage. This dissertation aims to investigate the issue of after sales service and its importance to sellers and customers of manufactured goods as also the ways in which it can be used by organisations to improve their growth and profitability. After sales service represents the activities conducted by organisations to provide services to the customer in respect of products and services after the conclusion of the sales deal, the payment of money and the handing over of the product or commencement of services (Bundschuh Dezvane, 2003, p 116). Business firms in the past were content to provide goods to customers without any obligation to attend to their needs after the conclusion of contracts and the handing over of goods (Bundschuh Dezvane, 2003, p 116). The responsibility of sellers in such circumstances ended with the delivery of their products and customers were responsible for maintenance and utilisation of products after buying them (Bundschuh Dezvane, 2003, p 116). Such concepts have however altered radically over the course of the last century and manufacturers and service providers realise the need to provide relevant and appropriate services to their customers after the completion of sales (Lele, 1997, p 141). Modern day customers expect various types of services from organisations after they purchase products and services from them. Much of this development has come about on account of the change in the structure of goods and services in modern day economies (Lele, 1997, p 141). With the bulk of trade in the past being on account of agricultural goods, customers were required to purchase agricultural products from farmers or traders and inspect such products for freshness and longevity, and were responsible for storing them properly in order to avoid spoilage. Such practices were also due to the easy verifiability of the quality of agricultural products (Lele, 1997, p 141). With the proportion of agricultural products coming down steadily in the basket of goods and services of nations across the world, customers now spend significantly greater proportions of their incomes on various types of products and services, about which they know little, and thus depend upon suppliers for product and service quality as also for satisfaction of their needs (Lele, 1997, p 141). Their dependence upon their sellers for appropriate services continues much after the time of purchase of goods. The role of after sales service is steadily increasing in the operations of small and large companies (Levitt, 1983, p 87). Driven by the need to satisfy their customers, improve their image, strengthen their brands and enhance their competitive advantage, organisations now treat after sales service, not just as an important operational function but also as a critical marketing tool in their quest for growth and expansion (Levitt, 1983, p 87). 1.2. Definition of Problem Whilst the role of after sales service is steadily growing in both production and service sectors and is required by modern day consumers, its provisioning on the part of organisations is associated with a number of problems and challenges. After sales service, in the case of many products, has to essentially be provided at the premises of the customers. They have to furthermore be provided by specialised and skilled people who are aware of the nature of products and services and have the ability to correct mistakes in supply, as well as malfunctions in products and services (Gaiardelli, et al, 2005, p 236).The provisioning of such after sales services becomes especially onerous for small companies that work in limited markets and have restricted sales, comparatively low accruals and tight cash flows (Miragliotta, 2003, p 158). Such problems are compounded in the capital goods sectors for suppliers of capital machinery, like boilers and turbines, which whilst being complicated in nature are also installed in distant areas (Miragliotta, 2003, p 158). Whilst the modern day market is governed by customers, who insist on high quality after sales service and are ready to take their business elsewhere if their demands are not met, the provisioning of such services becomes extremely difficult for organisations engaged in manufacture and sale of capital goods, especially if they are small in size. 1.3. Purpose of Study The purpose of this dissertation is to investigate the relevance and role of after sales service in small and medium sized suppliers of capital equipment, both from the perspectives of the sellers and of the buyers. The aims and objectives of the assignment are thus as under. To examine the role of after sales service for suppliers of capital goods like boilers and turbines for small organisations. To understand the relevance and importance of after sales service for consumers of such equipment. To understand the ways in which after sales service can improve the growth and performance of small companies engaged in the supply of capital goods like boilers and turbines. 1.4. Benefits of Study The findings and results of this dissertation are particularly important because little research has been conducted in the area until now. A preliminary search of information on the subject in the physical and online domain reveals that the majority of conducted research concerns products like cars and cell phones and services like call centres. The issue of after sales service is however important for the products like the ones taken up in the course of this dissertation, even though they may not have public appeal, like automobiles or cell phones, or do not belong to a controversial and debated sector like call centres. Small organisations have specific disadvantages in providing after sales service, which in turn hurts their competitiveness in comparison to larger organisations. The findings of this study will provide useful information on a lesser known area of industry. Its findings should be of interest to academics and experts in areas of manufacture and marketing, small business owners, purchasing professionals, and students of management, engineering and marketing. 1.5. Structure This dissertation is arranged in sequential sections, which deal with a review of existing literature on the issue, the research methodology, the data, findings and analysis, and conclusions. The bibliography of information sources used in the course of the dissertation is provided at the end of the study, followed by the appendices. 2. Literature Review 2.1. After Sales Service After sales services constitute the various facilities and services provided by manufacturers and sellers of items to their customers after the completion of sale and purchase transactions (Lele, 1997, p 142). Whilst after sales service in the area of consumables like food, soft drinks or items like soap and tooth paste is simple and essentially concern the replacement of items that are found to be defective, such services become complex for consumer goods and capital items like televisions, refrigerators and washing machines, or engines, turbines and boilers, which are used by their buyers for varying periods of time (Lele, 1997, p 142). Manufacturers of these items provide a range of after sales services in the form of guarantees, warranties, free and paid replacement of parts, advice on maintenance and operations of these items, and periodic checkups (Gaiardelli, et al, 2005, p 238). The provisioning of such after sales services helps buyers to make optimal use of their purchased items, keep them in good condition and increase their operational longevity (Gaiardelli, et al, 2005, p 238). Apart from facilitating customers to use products in the best possible manner and the longest possible time, after sales service helps in keeping such products in good condition and in ensuring their resale value (Gaiardelli, et al, 2005, p 238). Many organisations, especially in the sector of automobiles and white goods offer buyback facilities to customers who are able to sell such goods back to company agencies and avail of exchange or other offers (Gaiardelli, et al, 2005, p 238). After sales service is becoming an increasingly important function in most business organisations and all organisations, irrespective of their size, are making efforts to provide high quality and appropriate after sales service to their customers (Gaiardelli, et al, 2005, p 238). All suppliers of capital goods have complex and detailed after sales service facilities that are formulated with great care (Gaiardelli, et al, 2005, p 238). 2.2. Role of After Sales Service for Manufacturing and Selling Organisations Levitt, (1983, p 88), states that manufacturers and retailers of consumer and capital goods cannot think that their interaction with customers ends with the sale of their products. They are required to provide their clients with a range of after sales services by way of warranties, installation packages, maintenance and repair services, availability of spare parts for long periods of time, (even after the discontinuation of product lines), technical advice in various operational areas, and options for exchange and upgrading of products. The provisioning of after sales service facilities has been steadily growing over the last few decades on account of a number of reasons (Bundschuh Dezvane, 2003, p 119). Experts feel that the rapid growth of after sales services has been driven by local and global competition. The contemporary period is distinguished by intense competition in the market place (Bundschuh Dezvane, 2003, p 119). Such competition has grown exponentially on account of causes like economic liberalisation, technological advances, globalisation and the emergence of good quality but low cost production and service centres in Asia, East Europe and Latin America (Bundschuh Dezvane, 2003, p 119). The growing intensification of competition among businesses in all areas of activity has spurred manufacturers and sellers to improve and enhance their engagement with customers in different ways (Bundschuh Dezvane, 2003, p 119). After sales service not only fulfils the need of customers but also allows organisatio ns to stay in touch with their customers long after the occurrence of commercial exchanges (Bundschuh Dezvane, 2003, p 119). Such opportunities enable companies to satisfy various types of customer needs, improve customer loyalty and influence customers to engage in repeat purchases, develop market goodwill and provide word of mouth recommendations (Bundschuh Dezvane, 2003, p 119). Apart from driving customer satisfaction and influencing repeat purchases and market goodwill, after sales services provide organisations with attractive and profitable revenue streams (Gaiardelli, et al, 2005, p 239). After sales service includes the supply of spares and the engagement of yearly maintenance contracts that are put in place after the expiry of free warranty periods. Most industries price their spares well (Gaiardelli, et al, 2005, p 239). The sales of these spares constitute an attractive and profitable revenues stream for organisations and enhance their operational and financial performance (Gaiardelli, et al, 2005, p 239). Maintenance contracts are also priced in such a manner that they cover the cost of maintenance and provide organisations with surpluses. The supply of spares and maintenance services has now become an important component of organisational sales, cash flows and profitability (Gaiardelli, et al, 2005, p 239). Steadily growing customer requirements and the increasing sophistication of products plays an important role in the knowledge and expertise of business firms (Frambach, et al, 1997, p 341). Many companies use feedback from their after sales operations to improve their knowledge of products, product performance, product inadequacies and product faults (Frambach, et al, 1997, p 341). Such information helps them significantly to improve the quality and capacity of their products, reduce product defects and introduce product improvements. It helps companies to improve the overall quality of their product offerings, improve their RD efforts and enhance their competitive advantage (Frambach, et al, 1997, p 341). 2.3. After Sales Service in Small Organisations The immediately preceding section deals with the various advantages that offering of high quality and extensive after sales services can give to organisations (Brun, et al, 2004, p 172). Whilst the provisioning of after sales service can help organisations to (a) improve their market share and sales, (b) increase their profitability, (c) improve their product knowledge, (d) help their research and development activities, and (e) enhance their competitive advantage, the capacity to offer such services entails significant outlays on expenditure and manpower that is often beyond the resources of small organisations (Brun, et al, 2004, p 172). Organisations that provide after sales services are required to develop after sales service teams that are distinct and separate from members of production and maintenance departments (Brun, et al, 2004, p 172). The members of after sales service teams are required to have extensive product knowledge and good people management and customer relation ship skills. Such people have to be chosen with care, treated with sensitivity and remunerated well (Brun, et al, 2004, p 172). The development and maintenance of an after sales service team involves substantial expenses. Small companies that provide capital equipment often have customers spread across regions and in distant geographic locations (Cohen Whang, 1997, p 535). The need to attend to such customers involves extensive travelling for employees engaged in after sales service functions. Such travel not only reduces the effective time available with employees to attend to other customers but also involves substantial travelling costs (Cohen Whang, 1997, p 535). The supply of essential spares is an integral component of after sales service. Whilst the cost of such spares is by and large recovered after expiry of official warranty periods, organisations are required to keep a large range of such spares in their inventories (Gaiardelli, et al, 2005, p 259). Many of such spares are not manufactured in house but are bought out or manufactured by other contractors. The need to keep sufficient stocks of materials, many of which are not used for long periods of time, is an expensive proposition and companies have to bear, not only the strain on cash resources in obtaining these items but also the costs of obsolescence and holding of inventory (Gaiardelli, et al, 2005, p 259). It needs to be recognised that small organisations are restricted by the size of their operations, the availability of cash flows and availability of employees. New organisations furthermore have many clients within warranty periods and have to provide after sales services free of charge. Whilst the needs for such companies to offer high quality after sales service is imperative on account of competitive pressures, the development of facilities to do so imposes substantial financial burdens (Miragliotta, et al, 2003, p 160). Many small companies are known to engage in cost cutting in this area, especially so in times of recession or sluggish sales (Miragliotta, et al, 2003, p 160). Such measures are primarily adopted out of compulsion and lack of necessary resources but result in customer dissatisfaction and adverse consequences, not just in terms of loss of market reputation, customer sales and profitability, but also by way of penalties and legal action for breach of after sales service obligations with customers (Miragliotta, et al, 2003, p 160). 2.4. Research Questions The research question for this dissertation have been formulated in line with the purpose of the study, the aims and objectives of the dissertation and the information obtained during the course of the literature review. The research questions are formulated as under. Research Question 1: What is the importance of after sales service for customers of capital equipment like boilers and turbines provided by small organisations? Research Question 2: what is the role of after sales service in the operations of small firms engaged in supply of such capital goods? Research Question 3: How can small companies engaged in the supply of capital goods use after sales service to improve their performance and growth? 3. Research Methodology 3.1. Available Research Methods It is important to obtain a broad idea on the theory of social research before deciding upon the appropriate research method (Sarma, 2004, p 84). Such understanding will help, not only in the choice of research methods and the conduct of the research assignment, but also in obtaining a holistic perspective of the issue and in approaching the subject with greater maturity Whilst the theory of social research is a vast area, a few important concepts, namely deductive and inductive thinking and positivist and interpretivist epistemology, are taken up here for discussion (Sarma, 2004, p 84). Deductive reasoning is termed as a top down approach and moves from the general to the specific (Thyer, 2001, p 9). Researchers in such circumstances commence by thinking up a theory on the topic of interest and then narrowing such theory into more specific hypothesis that can be tested during the course of research (Thyer, 2001, p 9). Such research entails the collection of observations to address these hypotheses and enables researchers to test hypothesis with particular data in order to confirm or disprove the original theories (Thyer, 2001, p 9). Inductive reasoning on the other hand grows from specific observations to broader theories and is termed as the bottom up approach (Sarma, 2004, p 84). Researchers, whilst engaging in inductive reasoning, commence with particular observations, make efforts to detect patterns, formulate tentative and primary hypothesis that can be explored and thereafter develop general conclusions and theories. Inductive reasoning is more exploratory and open ended, even as deductive reasoning is narrow and concerned with the confirmation of hypotheses (Sarma, 2004, p 84). The epistemology or philosophy of social research can essentially be segregated into positivist and interpretivist streams of thought (Babbie, 2007, p 42). The positivist way of thinking is associated with the scientific approach and assumes that the objective of knowledge should be restricted to the description of phenomena that can be experienced, and that research should be regulated by what can be observed and measured. Positivist researchers follow specific processes and procedures to ensure that observations are accurate, consistent, and verifiable in order to conduct their investigation (Babbie, 2007, p 42). The interpretivist theory however developed largely as a counterpoint and a criticism of positivism. Whilst interpretivist theorists do not reject the positivist dimension of scientific knowledge, they do question its relevance for the study of societies (Babbie, 2007, p 42). Interpretivism assumes that specific phenomena need to be understood in totality, and that positivism, because it collects and analyses data from parts of the phenomena, can miss many important aspects and thus be inadequate in the achievement of comprehensive understanding of issues (Babbie, 2007, p 42). Social research has for many years witnessed debate over the use of quantitative and qualitative methods for obtaining and analysing information (Bryman Bell, 2003, p 54-55). Quantitative methods arise from positivist epistemologies and are concerned with the measurement of numerical data and their appropriate analysis. Quantitative methods continue to be widely used in social research and are felt to be most applicable when the subjects under study are suitable for numerical observation, quantification, and analysis (Bryman Bell, 2003, p 54-55). Whilst quantitative methods continue to be widely used by social researchers, they are found, not just to be inadequate, but also to be inappropriate for the study of research issues that are essentially subjective and incapable of being measured or analysed through numerical quantification and analysis (Davies, 2007, p 139). With much of social phenomena being subjective, multilayered, multidimensional and open to interpretation, quantitative methods of research are felt to be unsuitable for their study and investigation. Qualitative research methods are used to explore attitudes, behaviours and experiences through specific qualitative research methods (Davies, 2007, p 139). Significant discussion and debate has taken place on the topic of research methodology and theories on how enquiries should proceed (Shacklock Smyth, 1998, p 107). Much of such debate has focused on the issue of quantitative v qualitative enquiry (Shacklock Smyth, 1998, p 107). Research experts now appear to agree that both these methodologies have their own specific strengths and weaknesses (Shacklock Smyth, 1998, p 107). Whilst the theory of social research is a vast area, a few important concepts, namely deductive and inductive thinking and positivist and interpretivist epistemology, are taken up here for discussion (Sarma, 2004, p 84). Social research has for many years witnessed constant debate over the use of quantitative and qualitative methods for obtaining and analysing information (Bryman Bell, 2003, p 54-55). Quantitative methods arise from positivist epistemologies and are concerned with the measurement of numerical data and their appropriate analysis. Quantitative methods continue to be widely used in social research and are felt to be most applicable when the subjects under study are suitable for numerical observation, quantification, and analysis (Bryman Bell, 2003, p 54-55). Many opinion polls and marketing surveys are conducted with the use of quantitative methods. They are particularly suitable for political opinion polls and for assessment of mood swings and their impact on voting patterns (Bryman Bell, 2003, p 54-55). Whilst quantitative methods continue to be widely used by social researchers, they are found, not just to be inadequate, but also to be inappropriate for the study of research issues that are essentially subjective and incapable of being measured or analysed through numerical quantification and analysis (Davies, 2007, p 139). With much of social phenomena being subjective, multilayered, multidimensional and open to interpretation, quantitative methods of research are felt to be unsuitable for their study and investigation. Qualitative research methods are used to explore attitudes, behaviours and experiences through specific qualitative research methods (Davies, 2007, p 139). There has been a great amount of discussion and debate on the topic of research methodology and theories of how enquiries should proceed (Shacklock Smyth, 1998, p 107). Much of such debate has focused on the issue of quantitative v qualitative enquiry, namely which could be more scientific and which could actually be the most appropriate (Shacklock Smyth, 1998, p 107). Research experts now appear to agree that both these methodologies have their own specific strengths and weaknesses which should be appreciated and addressed by researchers (Shacklock Smyth, 1998, p 107). The employment of both quantitative and qualitative methods is nowadays known as the mixed method of social research (Todd, et al, 2004, p 34). The use of multiple approaches helps researchers to capitalise on the strengths of these approaches and compensate for their weaknesses. Such studies try to bring together research methods from different paradigms (Todd, et al, 2004, p 34). Mixed methods however have to be applied with care and thought on the suitability of using both methods for the subject under study (Special Issue, 2008, p 141). It is also important for researchers to decide on the aspects of the study that are best served either by quantitative or by qualitative methods and in deciding upon the sequence of use of these two methods. Mixed method research is becoming increasingly popular and is felt to have an answer to the individual weaknesses of quantitative and qualitative approaches (Special Issue, 2008, p 141). 3.2. Sources of Information The data to be obtained for the conduct of a research study primarily depends upon the chosen research method, namely whether it is quantitative, qualitative, or mixed in nature. Obtaining of data must be preceded by a decision on choice of information sources. Information sources are primarily of two types, i.e. primary and secondary information sources (Denscombe, 2002, p 94). Secondary information sources represent the information available on the topic under investigation in the public domain. Such information is by and large prepared by experts and authors who are not involved in the subject under investigation and is available in the form of publications like books, journals, magazines and online publications (Denscombe, 2002, p 94). Secondary information sources are available either in physical or in online form and researchers have to carefully assess their quality, accuracy and relevance before using them for research. Primary information sources on the other hand represent the information obtained directly from the subjects or organisations under study through the conduct of surveys or interviews. Information contained in organisational or personal websites also fall in the ambit of primary information sources (Denscombe, 2002, p 94). Quantitative data is usually required to be obtained when adopted methods of research are positivist in nature. Such data is usually collected through questionnaire surveys or opinion polls by agents of researchers who are uninvolved in the topic under investigation (Bryman Bell, 2003, p 54). Sampling constitutes a very important element of obtaining quantitative data. Samples represent small segments of populations under study whose reactions and responses can be considered to be representative of the broader population (Davies, 2007, p 53). The determination of sample size is an important component of the sampling process. Such choice of samples can be done through various methods, statistical as well as purposive, and are decided by individual researchers (Davies, 2007, p 53). The size of a sample however has a specific bearing on the validity of the sample findings and has to be taken into account at the time of analysis (Davies, 2007, p 53). Qualitative information on the other hand is obtained through techniques like semi structured interviews and focus group discussions that are conducted by expert researchers who are involved in the study (Davies, 2007, p 140). Such interviews and discussions are often lengthy and are thus conducted with limited numbers of respondents. Interviewers usually record such interviews, use a mix of carefully designed open and close ended questions, and watch the physical responses of the respondents to locate hidden nuances and meanings (Davies, 2007, p 140). 3.3. Adoption of Research Method The research issue is complex. It involves a specific segment of industry that suffers from significant constraints but is at the same time expected to satisfy a number of obligations. The requirements of the dissertation call for information to be obtained from two sets of people, namely responsible officials of small companies engaged in supply of capital goods and the customers of such companies. Information from customers can be both quantitative and qualitative in nature. Information from supplying organisations is also likely to be both qualitative and quantitative in nature. Quantitative information will be required to gauge the broad success of such organisations in meeting after sales service obligations, whereas qualitative information will enable the researcher to locater the various issues about after sales service that are of concern to organisations. The researcher has therefore used the mixed method approach, which involves elements of both qualitative and quantitative research, to conduct the investigation for this dissertation. Information is obtained from primary sources, namely officials of a small boiler manufacturing organisation in the UK and its customers. 3.4. Ethics Care has been taken to adhere to the ethical requirements of social research. The principles of informed consent, absence of coercion, and rights of respondents have been strictly followed. All respondents have been explained the purpose of the dissertation and they have consented in writing to their participation in the research. They have also been provided with options to maintain the confidentiality of their personal identities and of their organisations. All respondents have wished to maintain confidentiality of identity. They have also been informed of their right to answer or not to answer particular questions. Care has also being taken to ensure proper acknowledgement of all information sources used in the dissertation. 4. Data and Analysis 4.1. Procurement of data Data has been obtained from three different sources, i.e. (a) from a questionnaire survey of 50 clients of a small boiler organisation, referred to as Best Boilers LLP for the purposes of this dissertation, (b) direct interviews with two customers of Best Boilers, and (c) two officials of the after sales service and marketing departments of the organisation. Appendix 1, 2 and 3 provide details about the information obtained. 4.2. Findings and Analysis Appendices 1, 2 and 3 provide details about the information obtained from the questionnaire survey and the questions asked of the customers and officials of best boilers. It is seen from the results of the questionnaire survey that 60% of the clients surveyed had dealings of less than 2 years with the company and only 10% had dealt with the company for more than 5 years. This is normal because the organisation has been established recently and is just about 7 years old. This information is also corroborated by the response that 80% of the companys customers have bought just one item from the company. The survey reveals that whilst all the respondents require after sales service, more than 50% require to be serviced only once a year and just about 20% require services more than 2 times in a year. The answers on types of after sales service are spread over various needs, but approximately 24% state that they need all types of services including advice, physical support, and supply of spares. The responses on satisfaction with quality

Death is a New Beginning Essay -- Literary Analysis, Emily Dickinson

Death is a New Beginning Death is like two paths on a trail. Some see it as the end of the road while others see it as a beginning of a new adventure. In the poems â€Å"Because I Could Not Stop for Death† by Emily Dickinson and â€Å"Crossing the Bar† by Alfred Lord Tennyson, both authors choose to view death as a new journey rather than an ending. In the poem, â€Å"Because I Could Not Stop for Death† the author portrays the expedition of death as a gentle carriage ride throughout the entire poem where â€Å"Death† is personified as a gentleman caller and Immortality acts as the speakers chaperone on this voyage. The carriage takes the speaker on a ride from her childhood to her grave and beyond. Similarly, in â€Å"Crossing the Bar† Tennyson describes death as a journey through picturing death as a ride out to sea. Through choice of image both authors portray their vision that death is a journey and that death should not be feared. Finally, though death is not to be f eared, both speakers regard it from very different points of view. The person speaking in Tennyson’s poem is still alive; he is an old man waiting to die. In contrast, Dickinson’s speaker is a young woman who is surprised by death. In short, death is for both seen as an exciting new adventure. The first instance where it is evident that the authors are of the opinion that death should not be feared but rather to embrace the expedition is proven by the ways in which both authors use diction. In the first poem â€Å"Because I Could Not Stop for Death† the poem talks about the gentle ride that the person is experiencing. ...w he will be â€Å"putting out to sea†. In sum, each different speaker has their own respective point of view on dying such as Dickinson’s character did not know that death was going to come so soon. In contrary, Tennyson’s character was very aware that his time was on earth coming to an end. Although both authors have different points of view, both authors feel the same about death, as they both see death as a new expedition. In Conclusion, death is seen for both a new expedition. Dickinson’s voyage is going on a carriage ride with Death and Immortality guiding her to â€Å"eternity†. Tennyson’s adventure however is represented through crossing the sandbar into the large ocean. These poems are both reassuring and comforting for the readers to help themselves understand that death should not be feared but rather to think of death as a new beginning rather than an ending.

Holocaust :: essays research papers

This is a story of how a young boy and his family lived through the holocaust. It begins in a town called Transylvania. The young boy was Elizer Weisel, one of four children and the only son. Elie was very spiritual, in which he wanted to find a master in Sighet to instruct him in the Zohar (the cabbalistic books, the secrets of Jewish mysticism). Moshe the Beadle was a poor man of the town that lived humbly. He was the one that would begin teaching Elie the Zohar.   Ã‚  Ã‚  Ã‚  Ã‚  But one day, Moshe the Beadle, was expelled from Signet by the Hungarian police. He and others were crammed into box cars on a train. Several months had passed when Moshe the Beadle was spotted sitting in a bench in town. He began to tell his story of the terror he encountered. They were taken to a Polish territory where the Gestapo was in charge. They climbed into trucks and were driven into a forest where they dug their own graves. Then the Gestapo began firing at the Jews and throwing babies in the air as flying targets. Moshe was shot in the leg and pretended to be dead. Moshe began to make the journey home telling the horror that he experienced. No one could believe such an unimaginable story. The people just simply thought that he had gone mad. He begged people to believe his story but no one would.   Ã‚  Ã‚  Ã‚  Ã‚  Elie’s family listened to the London radio every evening. It was at the end of 1942 life had returned to normal. Bu the spring of 1944 all the Jews of Sighet were convinced that Germany’s defeat was near and they were all safe from harm. They even doubted Hitler wanted to exterminate them. But one day, they heard that German troops had entered Hungarian territory which brought on some anxiety. Then they moved on to Budapest where the Jews there were living in fear and terror. The Jews of Signet convinced themselves that the Germans would not move any further. But three days later German army cars had appeared in the streets. The officers were put up in private homes even some Jewish homes. Their first impressions of the Germans were mostly reassuring. They were calm, likeable, polite and sympathetic. The synagogues were closed.   Ã‚  Ã‚  Ã‚  Ã‚  The week of Passover they gathered at private houses to celebrate, but their hearts were not into it because of what was happening to their town.

Discuss the different kinds of humour in the play. Is it effective Essa

Discuss the different kinds of humour in the play. Is it effective today? What is its purpose? Much ado about nothing is a comedy written by William Shakespeare. There are many kinds of humour in the play. The first kind of humour we come across is the skirmishes of wit between Beatrice and Benedick. Beatrice and Benedick are both sarcastic people and incidentally are sarcastic about each other. Sarcasm is a very good kind of humour, which is still effective to this day. Many people understand sarcasm and it's a good way of putting a point across. The main purpose of sarcasm is probably mockery. Sarcasm is usually used when you say something that you don't mean literally, the point of this particular sarcasm is to tell the audience that Beatrice and Benedick don't exactly see eye to eye and basically mock each other. Another kind of humour in the play we find as we go on is stupidity. This mainly is featured around Dogberry and Verges. Dogberry and Verges have a funny sort of relationship. Dogberry is the more intelligent of the two where as Verges is a little ...

War Has Changed Through the Ages

War has been one of the key institutions of the practice of international relations, and has always been a central focus of the study of international relations. In the post-cold war period many observers have suggested that the nature of war is undergoing fundamental changes, or even that in some parts of the world at least, it has become obsolete. With the advance of economic interdependence through globalization, and the spread of democracy, some groups of states seem to have formed security communities where war between them is no longer a possibility.Elsewhere, however, war has continued to exist, and to take a number of different forms. For some countries, such as the United States, the use of advanced technology to achieve dramatic victories against conventional armies has led to suggestions that a revolution in military affairs is under way. Other parts of the world, however, have been characterized by warfare in whichnon-state actors have been prominent, the military technol ogy employed has been relatively unsophisticated, and atrocities have been commonplace. Such new wars, it is argued by many, are a direct result of the process of globalization.War has not disappeared as a form of social behaviour and shows no signs of doing so, though it is not necessarily an inevitable form of human behaviour and seems to have become ef ectively extinct in some parts of the world. Since the end of the cold war, the annual number of wars, the number of battle deaths, and the number of war-related massacres have all declined sharply compared with the cold war period. Between 1989 and 1992 nearly one hundred wars came to an end, and in terms of battle deaths, the 1990s were the least violent decade since the end of the Second World War (University of British Columbia, Human Security Center 2005: 17).Despite the overall decline in the incidence of war, however, in many regions it is very much present and is displaying some novel features in comparison to those typical of the cold war period. In the contemporary world there are powerful pressures producing changes to national economies and societies. Some of these can be seen to rel ect the impact of globalization, others are the result of the broader ef ects of post-modernity, but their cumulative ef ect has been to bring about signii cant political and social changes, which have in turn been rel ected in changed perceptions of the nature of threats coming from the external environment. is in turn has inl uenced beliefs regarding the utility of force as an instrument of policy, and the forms and functions of war. In the past two centuries, the ‘modern’ era of istory, war has traditionally been seen as a brutal form of politics, a way in which states sought to resolve certain issues in international relations, and an outcome of their willingness to amass military power for defence and deterrence, and to project it in support of their foreign and defence policies. e two ‘world w ars’ of the twentieth century typii ed this approach to the instrumentality of war. In the post-cold war period, the kinds of threats that have driven the accumulation of military power in the developed world have not taken the form of traditional state-to-state military rivalry, but have been a response to rather more amorphous and less predictable threats such as terrorism, insurgencies, and internal crises in other countries that seem to demand the projection of military force to resolve them.For some observers, the current era has seen a major evolution in the structure of international relations, with the dramatic political changes that followed the end of the cold war and the dissolution of the Soviet Union. Changes in the international system on this scale are not common in history, and when they occur can be expected to have a major impact on the mechanisms by which the international system is governed.At the same time, and partly as a result of the evolution of the i nternational environment, changes are also occurring in the domestic attributes of many of the states that make up the international system. h ere has, for example, been a notable increase in the number of democratic political systems, but in the same period many other states have disintegrated into civil wars and insurgency. he identity of the key players in international relations has also changed since the end of the cold war. h e world has become temporarily subject to the hegemonic control of a single state,

High School and Teen Pregnancy Essay

A. General Purpose: To inform B. Specific Purpose: To inform my audience on what I see as the biggest challenges young adults face today. C. Central Idea: I will give three reasons as to what I see as the biggest challenges are; the abuse of drugs and alcohol, teen pregnancies, and unemployment. I. Introduction A. More than half of teen mothers never get their high school diploma because they drop out of high school to provide a better parenthood for their child. B. The use of illegal drugs is increasing in young teens. An average age of first usage of marijuana is 14 and alcohol usage can start at age 12. The usage of marijuana and alcohol is now very common in high schools. C. More than 40% of those who have earned their college degree in the last two years are working in a job that does not require their degree. II. A. Teen pregnancy is affecting young adults more each year. 1. Young adults are taught that it is okay to raise a child no matter what age you are. 2. Even though statistics show that teen pregnancies are a negative outcome in their lives, some manage to make it a positive outcome. B. Young adults do not realize the use of drugs and alcohol at young age can cause negative effects on your life. They feel like they are indestructible and immune to the problems that others experience. 1. It is common for teens to experiment the use of drugs and alcohol. The problem is when they get addicted and are moving on to more dangerous drugs. 2. see more:papers on teen pregnancy Teenagers, who are depressed, have low self-esteem, and feel like they don’t fit in will most likely develop a serious drug and alcohol problem. C. Some young adults who are unemployed, are not able to pay their student loans, car payments, and cannot afford an apartment so they have to go back to their childhood bedroom and live with their parents. 1. The unemployment rate in young adults rose significantly in just one month of July 2013 from 16. 4% to 16. 8%. 2. More than 4 out of 5 are now delaying and changing their major life decisions. I. Conclusion Young adults face many challenges every day. I have listed the main three that I consider are the biggest, teen pregnancy, the abuse of drug and alcohol, and the unemployment that young adults are facing today. Some challenges are just part of life and we have to learn how to deal with them, but there are others such as unemployment that we can change. The thing is, it’s not going to change by its self, and we have to do something about it if we want to see a change in the coming future.

Albatross Anchor Proposal

Introduction Processes and technologies have many variables; planning, analysis, designing and innovations. Albatross Anchor needs to become more effective with the opportunities and challenges in its operating environment. Albatross’ operating system must be capable of producing quality products (anchors) that are n demand within a time frame that is acceptable to the industry. Question One Based on the information presented in the scenario/case study discuss Albatross Anchor’s competitiveness in relation to (please address all items in the below list and provide support for your conclusions): 1. Cost a) Cost or Production: The first issue that needs to be addressed is; how much of the fabricating of the anchors could be outsourced? Albatross, a vertically integrated company has an antiquated and technology-deprived plant as well as non-compliant on safety and environmental issues. The factors that can make outsourcing desirable to Albatross Anchors are quality and speed. Quality, which is â€Å"standardization of parts, supplier certification, and supplier involvement in design can improve the quality of supplied parts. † (www. allbusiness. om) Speed of the supplier can produce the components quicker, with adaptability, flexibility and reliability then this is a time benefit for outsourcing. Albatross Anchors is lacking the production capabilities to output products in relation to the industry and customers demands. Outsourcing would be a benefit to the production of the customized and specific anchors and a valuable asset to put into action and still be able to keep the competitive edge. Albatross’ ability to produce the anchors on a larger scale with fewer, less expensive costs needs to be implemented. Technology, specialized trained employees and bulk purchasing are factors that contribute to the economic scale. An investment in specific technological production techniques would give Albatross more of a competitive advantage over other â€Å"anchor† companies. Increasing production efficiency would allow Albatross to reduce the company’s expenses. Reduced expenses means more cash to spend on operational expansion. Experienced and a specialized skilled labor force would improve Albatross Anchor because the ore skilled workforce the more capable workers would be to complete complex tasks. Albatross could hire more skilled labor force to reduce the workforce for their competitors. The advantage of a more highly skilled workforce is to improve the economies of scales because they could produce more anchors in less time. b) Economies of Scale: The ability to grow and expand would lead Albatross to purchase materials in bulk. Bulk purchasing would allow Albatross Anchor to benefit from a reduced average cost per unit. Economies of scale refers to the decreased per unit cost as output increases. More clearly, the initial investment of capital is diffused (spread) over an increasing number of units of output, and therefore, the marginal cost of producing a good or service decreases as production increases. )† (www. uslaw. com) c) Cost of Raw Materials Sitting Idle in the Warehouse: d) Cost of Finished Goods Sitting Idle in the Warehouse: To stay competitive, Albatross needs to implement the â€Å"Just-in-time† inventory control system. This system identifies that a â€Å"finished product should be produced just in time for delivery and the raw materials should be delivered just in time for production. † (www. referenceforbusiness. com) The â€Å"Just-in-time† system is used so materials and goods never sit idle for extended periods of time. If products or materials sit for long periods of time in warehouses, Albatross is wasting money and valuable space. Inventory management is another key factor for the success of Albatross Anchors. If Albatross wants to maintain an effective inventory of their materials, regular maintenance needs to be a priority. Inventory maintenance on a regular basis needs to 1) review all transportation alternatives and how this affects inventory and warehouse issues, 2) do periodic reviews of inventory, especially raw materials and finished products to ensure that customers orders are filled in a timely fashion and 3) establish a review system for managing inventory to ensure that obsolete materials are disposed of properly. Success of Albatross Anchors depends on a successful inventory management system. 2. Speed of manufacturing process from order to finished product. Albatross’ manufacturing speed needs to be improved in order to stay competitive in the industry. Albatross Anchors would benefit from the use of a computerized production scheduler, this scheduler creates schedules for the production down to the very second. Using flowcharts as well as a computer-based scheduler will take the guess work out of production and increase speed so to improve the lead time, reduce inventories, satisfy customers and still stay competitive. 3. Flexibility in filling order(s): Implementing a flexible manufacturing system would enhance and increase the speed of fulfilling the anchor orders of Albatross. The ability to easily make changes in the production of anchors would be a major strength for flexibility in volume and product. The manufacturing flexibility has three components: 1) the flexibility to produce varieties of different sizes of anchors by using the same machines and producing the same anchors on different machines, 2) the ability to produce new sizes of anchors on the existing machines and 3) using the flexibility of the current machines to design changes in the anchors. The present time, Albatross has dedicated machinery which lacks flexibility. Utilizing an FMS would produce benefit as less waste, quicker tool change, better control of quality, efficient uses of machinery and labor force, reduction in inventory, faster shipping and receiving as well as reduction in expenses. 4. Technology Technology in manufacturing operations is a vital part of the success of Albatross Anchors. Implementing automated and flexible manufacturing systems can aid the company to make collaborative decisions about the production of specific and different anchors. Applying current process, manufacturing, product and information technologies will benefit Albatross to supply employees, suppliers and customers with the best output for their marine craft, whether large or small. 5. Capacity and facilities The current facility layout for Albatross is inefficient for several reasons. The current flows of work, materials, receiving/shipping are not grouped together. Albatross can reduce manufacturing costs and improve profitability by improving the plant layout. Product layout would be the most beneficial for Albatross Anchors. This type of layout is an assembly line and workers have their stations with tools, materials to complete the manufacturing process for the anchors. Once the anchors have been manufactured, shipping them to a warehouse for storage is the most effective way. Product layout has a sequential arrangement of manufacturing processes, a continuous mass production and assembly, special equipment, a fixed path for material handling, balance for scheduling and efficiency. Implementing the product layout for Albatross will; 1) minimize material movement, 2) minimize the cost of handling materials, 3) provide work flow in an orderly and efficient manner suitable for the repetitive operations of manufacturing anchors. 6. Service to customers (what types of services would an anchor company provide to marine wholesalers? In any organization, service that is provided to customers must be held at a high standard. Exceptional service will generate a return of customer and profitability. Services that a marine wholesaler would look for would be; databases for products and manufacturers, on-time delivery, cost effective and efficient supply solutions as well as understanding customer’s requirements. â€Å"Technical expertise, alliances with strategic partners, logistics, supply chain management and specialized outsourcing provides strength to customer base. † (www. anchormarinesupplies. com) Question Two There are many ways that mushroom/bell anchors may be manufactured. Albatross Anchor is considering two new manufacturing processes (Process A and Process B) to reduce costs. Analysis of the information below will help determine which process has the lowest breakeven point (this validates the process is more cost effective). For each process the following fixed costs and variable costs are identified below: |Anchor and Process |Process A |Process B | |Sale price per anchor |$ 42. 0 |$ 42. 00 | |Total Fixed cost |$ 650,000. 00 |$950,000. 00 | |Variable cost per anchor |$ 36. 00 |$ 29. 99 | Based on the information in the table above complete the table below: Anchor and Process |Process A |Process B | |(a) Fixed costs per anchor |3,900,000   |11,409,500   | |(b) The total number of anchors to attain |108,334   |79,101   | |break–even point for Process A and Process B | | | c) Based on your calculations which Process (A or B) that you would recommend for adoption (you can select only one). Please make sure to explain how you arrived a t your conclusion. I would recommend Process A for Albatross Anchors. The fixed costs per anchor are lower than the total fixed costs which would generate a profit for the company but, the number of anchors to manufacturer is greater. Producing a larger number of anchors is a benefit when Albatross purchases bulk materials for process A. If Albatross can produce a large number of anchors on a monthly basis with lower production expenses then the company will turn a profit. Process A has the factors that all management supervisors want, low costs with a high number of products coming off of the production floor. Conclusion Albatross Anchors has the abilities to mass produce anchors for small, medium and large marine vessels. Albatross Anchors is a company that began in 1976 and has grown rapidly. In order for the company to make a large profit, the plant needs to be updated with technology, expand the production of the anchors and be a more friendly manufacturing environment. Providing exceptional service to customers, updating the facility, technology, flexibility with fulfillment of orders, speed of the manufacturing process, cost of production and materials as well as utilizing inventory, Albatross can become competitive once again. Through enhancing the manufacturing processes, Albatross Anchors will be the leader in the manufacturing of anchors in the future. References Evans, J. (2005). Total Quality Management, Organization, and Strategy, (4th Ed. ). Thomson, South-Western. Wilson, Dennis R (2004, March 22). Outsourcing Production and Jobs: Cost and benefits.. Retrieved May 10, 2011, from http://www. allbusiness. com www. uslaw. com www. anchormarinesupplies. com www. referenceforbusiness. com

Frederick Clegg †A Study in Psychopathy Essay

Throughout the whole book Frederick enjoys his loneliness which occurred due to his abnormal upbringing. Fredericks was guided through life by his uncle whom he sincerely adored and who has become his spiritual life leader. Frederick deeply suffered after his death and didn’t manage to build such strong relationships that he used to have before. Frederick has many psychological drawbacks. Since his childhood, he has been let down and abandoned several times: My father was killed driving. I was two. †¦ He was drunk, but Aunt Annie always said it was my mother that drove him to drink. They never told me what really happened, but she went off soon after and left me with Aunt Annie, she only wanted an easy time. [†¦ ] I don’t care now, if she is still alive, I don’t want to meet her, I’ve got no interest. [†¦] So I was brought up by Aunt Annie and Uncle Dick with their daughter Mabel. Truly, these cases of death and abandonment have influenced him radically. One can easily suppose that he is feared to be re-abandoned and this is a reason why he doesn’t want to risk the option that Miranda abandons him when she is ill. That’s why, Frederick chooses to reject the medical treatment. Surely, he would be accused and imprisoned if she would tell somebody about the kidnapping, but due to the fact that he does not express any fear of being imprisoned, it is more likely that he is more scared of loneliness. Probably the two fears are somehow connected, which is why Frederick refuses to provide Miranda with medical help. His inadequate behavior clearly demonstrates his psychopathic personal traits. In fact, Frederick is sanctimonious person and snob. While looking at other people he experiences antipathy because the way they communicate, organize their daily life and accept him do not coincide with his world view. Frederick is too lazy to do anything to change this situation. He keeps distance with his co-workers and ignores everything which is not included in his life. It can be noticed from the first page that Frederick is quite strange young fellow who perceives surrounding environment in negativity. Due to the fact the he was brought up in a small town experiencing the lack of comfort, knowledge, and chances, he became unable to experience true human feelings like sympathy, and sacrifice. If Frederick Clegg had been a real figure, he would have been diagnosed with the following psychopathic symptoms: †¢ Sex life impersonal, trivial, and poorly integrated: Frederick’s sexual relationships with Miranda could have been developed faster and more productively if only he had not been so handicapped. He treated Miranda as an object and his absolute possession having dominating behavior rather than having equal relationships person with distinct social intentions and needs. †¢ Unresponsiveness in general interpersonal relations Emotional coldness and disinterest in unrelated to his lifestyle events and notions are common to people with certain psychological disorders due to the fact that they are narrowly oriented on one single person/object/notion. †¢ Pathologic egocentricity and incapacity for love From the point of view of psychology and psychopathy the only one person truly and deeply adored by Frederick is he himself. Having higher priority set of his own actions, he thus sincerely justified his right to receive premium quality relationships, attitudes, and life in general. †¢ Poor judgment and failure to learn by experience Frederick is characterized by having irrational thinking and inability to analyze and therefore correct his behavior. †¢ Inadequately motivated antisocial behavior Some medical researchers and analysts have applied the notion of spiritual, psychological, and social suicide in case with Frederick. †¢ Lack of remorse and shame Absence of regret, sorrow, or embarrassment emerges from his total confidence in the soundness of his actions, thoughts, and intentions. †¢ Unreliability Failure to establish healthy relationships with psychologically adequate people results in his inability to function as a reliable person. †¢ Absence of nervousness or psychoneurotic manifestations Frederick’s case is different from any other psychological disorder such as psychoneurotics, aggressive sexual behavior, etc. (Mossen 44). Clegg possesses these psychopathic personality traits because he cares little about others. A number of medical analysts claim that Frederick Clegg should be considered to be sociopath rather than psychopath. The difference between these two notions is reflected in the fact that sociopathy develops from negative sociological factors like low social status, financial non-satisfaction, and illegal environment, while psychopathy is ingenerate disease being nurtured by impulsivity, high/low intelligence, and failure to accept social norms and generally establish behavioral rules. He is so selfish he can’t accept any rejections which can be understood from his attitude towards Miranda. The phrase ‘she was mine’ explains everything he felt for Miranda whom he treats just like one of his butterflies that has to be taken care of. After he captures the girl he is overwhelmed by the mind-blowing feeling for possessing what he has cherished such a long time.. Frederick may be emotionally and sexually described as having total lack of sexual attraction. ‘ A statement made by Frederick right after Miranda’s death explains much of himself in terms of his mentally unhealthy character: â€Å"I thought I was acting for the best and within rights†. First of all, Frederick didn’t have good intentions. Although Frederick did not consider Miranda’s disease to be true for the first couple of days, and even after it appeared to be such he didn’t start looking for help. This proves that he was not acting within his rights. Also, the fact of kidnapping itself is far from being human and cannot be justified. This statement demonstrates the absolute egocentricity and brutality of Frederick. It would also be appropriate to note that he was repeatedly treating Miranda as his guest. It is the evidence of unhealthy Frederick’s character as Miranda is forced to spend time at his place rather than volunteering visiting him. All of these things, as well as various others contribute to a sharp audience response that makes the theme of the story become more evident. (Holland 97). Irony may also be noticed in the issue of freedom relating Frederick and Miranda â€Å"relationships†. In fact, Miranda is kept locked, however, it does not mean that she is limited in her mind and soul. Frederick’s mind level is very limited, he is close to anyone else’s ideas which can be seen from his inability to recognize and understand Miranda’s attraction to art. One more significant discussion going on in the story was the conversation about the book ‘The catcher in the rye. ‘ Frederick fails to understand the meaning as he perceives it as a mess and doesn’t like the way the main character talks in it. It set a vivid contrast with Miranda and illustrates to what extent she is free regardless of the fact of her imprisonment. She is eager to learn everything new that surrounds her. She is an open-minded lady and her skill to deeply interpret others’ thought and feelings are based on her own thinking and analysis. (Nicklette 87). Frederick is a character with little knowledge of what love and human relationships are. That’s why he does not know what he really wants from relationships with the girl. What he strives for is clarity, excellence and exceptionality: â€Å"I always thought of her like that, I mean words like elusive and sporadic, and very refined – not like the other ones, even the pretty ones. † As indicated above, it is wholesome and perfect love that Frederick strives for. He rejects females who have had active sexual life and is always disgusted by them. His â€Å"perfect match† is â€Å"pure† just as he considers himself. Here he reveals what in psychopathy is called grandiose sense of perfection. (Mossen 1995). He picks a prostitute, and explains his sexual inability by saying that the female was not compatible with his imaginary woman: â€Å"I was too nervous, I tried to be as if I knew all about it and of course she saw, she was old and she was horrible, horrible. I mean, both in the filthy way she behaved and in looks. She was worn, common† . This statement does not only show Frederick’s idea of what real women should be like, but it also opens his low self-confidence. Throughout the story, the audience can feel Fredericks’s inferiority complex and with the example of what Frederick thinks of Miranda’s surrounding environment: â€Å"The only times I didn’t have nice dreams about her being when I saw her with a certain young man, a loud noisy public-school type who had a sports car† . It is obvious that he is jealous of the â€Å"young man with a sports car†, not only because of Miranda, but also because he does not belong to the upper crust of the society. In his storytelling, Frederick states that he people from the upper class disgust him: I remember a night we went out and had supper at a posh restaurant [†¦] Everything in the room seemed to look down at us because we weren’t brought up their way. [†¦] If you ask me, London’s all arranged for the people who can act like public schoolboys, and you don’t get anywhere if you don’t have the manner born and the right la-di-da voice – I mean rich people’s London, the West End, of course. † There is also some expression â€Å"la-di-da† that is oftentimes used by Frederick. Oxford English Dictionary Online states that â€Å"la-di-da† stands for â€Å"A derisive term for one who affects gentility; a ‘swell’†. He also addresses upper crust men as â€Å"public schoolboys†, and typically continues by illustrating them as loud, stupid and egotistical. It would be appropriate to note how Frederick at the beginning does not seem to take Miranda as a lady from the upper crust, but later on he changes his mind: â€Å"Of course it was very educated, but it wasn’t la-di-da, it wasn’t slimy, she didn’t beg the cigarettes or like demand them, she just asked for them in an easy way and you didn’t have any class feeling† . At the beginning this is the way he describes Miranda and, in this case, her voice. After Miranda’s death, Frederick says: â€Å"I ought to have seen that I could never get what I wanted from someone like Miranda, with all her la-di-da ideas and clever tricks† . Apparently, Frederick’s feelings for Miranda have changed. He finally is able to understand the social difference between Miranda and him, and its importance, but not until just before Miranda dies: â€Å"There was always class between us† . Due to his low social background, Frederick cannot truly see himself as someone climbing upwards on social ladder after he has won some money. His inability to accept of upper crust behavior has very strong roots in his head. When Miranda pushes him to donate money to charity, he refuses, and expresses openly what he thinks about this idea: â€Å"I know rich people give sums, but in my opinion they do it to get their names published or to dodge the tax-man† . When Frederick refers to people of the upper crust, he has a very cynical opinion. Both Frederick and Miranda stay totally the same as the plot moves forward, although sometimes Miranda seems to be rather passive in development. There can be found rather clear markers in the novel that demonstrates a development, especially in the case of Frederick. At the beginning, he is shown as an innocent, naive young fellow who is somewhat socially isolated. (Russel 129). Frederick has a very romantic view of love and relationships at that time, the type of romantic love we can read about in books, for instance, in Romeo and Juliet: â€Å"I can’t say what it was, the very first time I saw her, I knew she was the only one. [†¦] I used to have daydreams about her, I used to think of stories where I met her, did things she admired, married her and all that. Nothing nasty, that was never until what I’ll explain later† . Frederick has turned from naive young fellow with low social skills to an compulsive, heartless serial killer. Fowles does not state that Frederick will become a serial killer, but the way he lets Frederick think about kidnapping another young lady after Miranda’s death gives the reader the feeling that the story has not yet come to an end. Nonetheless, Frederick is still very naive when it comes to death and life. â€Å"The Great Beyond† as an idiom for death suggests a romantic mind, but his belief in aspirin as the best way kill him is rather unreasonable. Works Cited †¢ Daniels, John. Literature XX. London: Ranfield Books, 2004. †¢ Fowles, John. The Collector. New York: Pocket Books, 2000. †¢ Fernando, Eric. Literature Today. Chicago: Chicago Publishing, 1999. †¢ Holland, Mark. Literature Analysis. New York: Penguin, 2003. †¢ Kelly, Bob. John Fowles. Biography. New York: Maison Book, 1995. †¢ Mossen, Steve. The Collector. Analysis. New York: Maison Book, 1995. †¢ Nicklette, Brebis. European Literature. Psychological Overview. Chicago: Chicago Publishing, 1997. †¢ Powels, Eric. History of World Literature. Oxford: Oxford Press, 1996. †¢ Russel, Brandon. Literature. Synopsis. New York: Maison Book, 1995. †¢ Oxford English Dictionary. â€Å"La-di-da†. 21 Feb. 2007