Burton Snowboards: A Marketing Assesment Essay

S this instantboarding is a wintertime sport that is rapidly growing in frequentity. The founder of the sport, horseshit Burton Carpenter, is amazed at the success of the s straightawayboarding market and contri furtheres the success of the market to his determination of foreseeing snowboarding becoming a popular winter sport. The following assignment will describe with specifics the environmental forces influencing the snowboarding assiduity, the differences in trade goals in parity to Burton Snowboardings early years with that of today, and will describe each element of Burton Snowboardings marketing mix.The environmental forces influencing the snowboarding industry includes the followingDemographic Baby boomers will retire or have already taken early retirement therefore recreational activities will increase greatly. Recent retirees will give up most of their spare time, (that was normally set aside for work), for leisure and recreational activities. The snowboarding market is targeting teenagers usage of their products. Therefore, if the snowboard industry wants to hold on the teenage audience interest in their products they must maintain its image. In order to keep their image safe, the industry must sell to high profit organizations and not low cipher markets such(prenominal) as the bi-way, (who knows what the bi-way would want with snowboards but its a good example of a low budget market).Economic- Business Cycle Sales of snowboards will be high during times of prosperity, (when the providence is at its peak). Adding more than appeal on snowboards, (examples a new look, upgrade, new products and more mathematical functions for the product), during times of prosperity in the economy will help to expand the snowboard market. Widening the snowboard market makes the consumer more aware of the product and thus adds to the gross sales on the product.Economy- Inflation Since the majority of the consumers buying snowboards are teenagers, inflation ra tes will affect their buying power. Teenagers receive minimum wage and thus will not have adequate funds to acquire a snowboardfor recreational expenditures.Social People are more concerned then ever near being healthy and fit and more and more people are looking to new erratic ways of getting their health needs met.Location The snowboarding market must be situated in or around accessible snowboarding facilities or areas. E.g. Ski resorts, mountainous regions and places that receive an adequate amount of snowfall.The elements of marketing mix that Burton snowboards cover includes price, product, and distribution, marketing communications and customer service. The following is a more specific insinuate of each of the marketing mix elements.Price Burton Snowboards range from $300-$1000, more expensive then low named brands but instals that quality, effort and workmanship has been placed into the creation of each individual board.Product Burton added a new declivity of protection equipment for the upcoming snowboarding season, including such products as styling helmets, pads and hats. The helmets are improved from last years models and now contain venting ports, micro fit adjustments, a wide-angle view (for safety) and removable earpieces.Distributions Burton snowboards can be purchased at any local retail that specializes in snowboards, (the locations nearest us includes Sports Swap 2045 Young highway and Sporting Life 2454 Young Street), and at ski resorts allowing snowboarders (rental only).Marketing Communications Burton Snowboarding has created an image that is appealing to teenagers. Burton is use this image to attract this age group by advertisements, Internet sites, and articles in popular teen magazines and by sponsoring local youth events.Customer Service Burton Snowboarding has created a safer snowboarding experience for its users, by introducing safety products such as helmets and pads.In the early years of developing the snow boarding industr y, Burton tried to gain acceptance from bloke skiers. Burton tried to persuade ski resorts of allowing snowboarders to use their ski resorts. Burton got its big break in 1983 when Vermont Stratton Mountain allowed snowboarders to use its slopes. Burton hoped that by opening opportunities to snowboarders on ski resorts that the sport would gain acceptance from the consumer, and thus open the snowboarding market.Burton is now at the leading edge of snowboarding, and its products cover the largest variety of boards, ranging from Free riders, pipe boards, novice and expert lines of boards. Burton too sells snowboarding equipment along with its line of boards this helps with consumers convenience and helps to gain more profit for the company.Burton has put together a non-profit organization that helps under privileged kids learn to snowboard. All equipment and professional instructing are available. Burton hopes to promote the product and show the consumer that it cares about the commu nity, all which will reach more target markets